New Product Development: From Exploration to Execution
Winemaking Breakout Session – January 2024
As the beverage industry continues to evolve to adapt to new consumers and preferences, the development of novel wine products plays an increasingly important role in the ongoing relevance of the wine sector.
This session brings together a diverse panel of experts from both within and beyond the wine industry. Discussion will center on identifying emerging trends, steps to the successful execution of new products, consumer-based sensory analysis, and benchmarks for success.
Being selected to speak at this annual event in Sacramento was an honor and an opportunity to highlight a lesser-known but increasingly influential segment of the wine industry. The Q&A portion was particularly rewarding, as it allowed for direct engagement and practical problem-solving around real-world winemaking and commercialization challenges.
